SO SHE SLAYS

SOCIAL MEDIA STRATEGY, MANAGEMENT, CONTENT CREATION, PAID MEDIA COLLABORATION, AUDIENCE BASED SOCIAL MEDIA STRATEGY, ENGAGEMENT

Laptop displaying an online store for 'SO SHE SLAYS' with images of women wearing merch, including hoodies and hats, and a call to action to get the latest in Slay merch.
Circular design with the words "So She Stays" in black and purple script and serif fonts on a white background.

GOAL

To build a community and provide a platform for voices that aren’t often heard.

So She Slays was created in 2016 through a blog and has grown to an audience of 700k across social platforms and includes a podcast with 8k downloads. A cross-marketing strategy between So She Slays's online presence and social media platforms, along with brand partnerships, and interviews was and is currently used to engage, grow, and maintain our audience.

This has allowed So She Slays to be featured in publications, speaking engagements, and become an account attracting women and celebrities to follow and join our community.

COLLABORATIONS & PANEL DISCUSSIONS

A promotional poster for a live Instagram workshop featuring a smiling woman with long dark hair, wearing a navy blue top, with details about the event and speaker, Stephanie Heath of Soulwork & Six Figures.

SOCIAL MEDIA & WEBSITE

World map with website statistics showing 4.8K visits per month, 3.8K unique visits per month, and 2.8K page views per month; international audience including UK, Korea, Ireland and more.
Infographic showing social media metrics with a smartphone displaying content, surrounded by statistics including 644K Instagram followers, 65.3K profile clicks, 40.4K profile visits, 20K Facebook followers, and 3.1 million impressions.

PRESS

Image showing a headline about motivating Instagram accounts for Black women, featuring three Black women with different hairstyles and fashion styles, and a quote praising the page 'So She Slays'.