BOK KAI WEEKEND

SOCIAL MEDIA STRATEGY, MANAGEMENT, CONTENT CREATION, BRAND IDENTITY, GRAPHIC DESIGN, MEDIA CONSULTATION, AUDIENCE BASED SOCIAL MEDIA STRATEGY, ENGAGEMENT

Poster for the Bok Kai Weekend in Marysville, CA, held February 24-26, 2023, featuring a dragon dance, firecrackers, and Chinese decorations.

GOAL

Gain local and Northern California media attention and social media exposure to drive awaraenss and attendance for a three day festival. 

In order to build awareness and attack participants to the festival Slay AF took full control over the entire marketing and communication portion for six weeks. This included social media strategy, management, content creation, brand identity, graphic design, collaborating with a PR Agency, and coordinating press interviews.

In 6 weeks we doubled their social media reach and engagement, gaining features and interviews with major news stations, and filling the weekend with participants. Because of the level of success next year's festival is already in the works with more interest from larger partnerships.

BRAND IDENTITY

Design mockup for Bok Kai Weekend event featuring logo options, color palette, typography, and images of dragon dance, temple, and festival celebration.

FLYERS

Event schedule poster for Marysville CA Bokk Kai Weekend, featuring car show, rib cook off, and Bomb Day celebration, with date, time, and location details and decorative flowers at the bottom.
Schedule of events for Bok Kai Weekend in Marysville, CA. Features run/walk starting at 8 am, parade from 11 am to 1 pm, a children's theater show at 1:30 pm, and a street dance and music festival from 1 pm until close, with location details and website link at the bottom.
Event poster for Marysville, CA Bok Kai Weekend Schedule, featuring a cruise event on Friday, February 24, from 6 PM to 9 PM at the parking lot habitat for Humanity Yuba Sutter, with floral decorations at the bottom and a blue background.
Event flyer with blue background and floral border, promoting a series of cultural activities including a Pixar 'Turning Red' screening at Buddhist Church, a blessing of businesses event, and a lion dance performance with firework show at various downtown locations.

SOCIAL MEDIA & PRESS

A smartphone screen showing an Instagram profile named 'bokkaieweekend' with a grid of events, photos, and videos related to a weekend celebration, including fireworks, a red sports car, and people attending an event.
Group of people visiting Bok Kai Temple Museum, taking photos outdoors, and touring the site.
People celebrating the Lunar Year of the Rabbit at the Bok Kai Festival in Marysville, with two individuals in the foreground, one woman and one man, standing on a red platform near lanterns and decorations.
Colorful display of a traditional Chinese dragon costume with intricate details and decorations, part of the Bok Kai Parade and Festival in Marysville.
A man in a black jacket and gloves leaning forward, appearing to inspect or work on a red object on a wooden stump, with a person in a red jacket standing behind him holding a small yellow object, outdoors with other people visible in the background.

RESULTS

In six weeks their Facebook reach went up by 46.4% and page visits increased by 156.3%.

Starting their Instagram account from scratch, in six weeks their profile visits were up by 234.2% and reach was up by 560.7%.