BOK KAI WEEKEND
SOCIAL MEDIA STRATEGY, MANAGEMENT, CONTENT CREATION, BRAND IDENTITY, GRAPHIC DESIGN, MEDIA CONSULTATION, AUDIENCE BASED SOCIAL MEDIA STRATEGY, ENGAGEMENT
GOAL
Gain local and Northern California media attention and social media exposure to drive awaraenss and attendance for a three day festival.
In order to build awareness and attack participants to the festival Slay AF took full control over the entire marketing and communication portion for six weeks. This included social media strategy, management, content creation, brand identity, graphic design, collaborating with a PR Agency, and coordinating press interviews.
In 6 weeks we doubled their social media reach and engagement, gaining features and interviews with major news stations, and filling the weekend with participants. Because of the level of success next year's festival is already in the works with more interest from larger partnerships.
BRAND IDENTITY
FLYERS
SOCIAL MEDIA & PRESS
RESULTS
In six weeks their Facebook reach went up by 46.4% and page visits increased by 156.3%.
Starting their Instagram account from scratch, in six weeks their profile visits were up by 234.2% and reach was up by 560.7%.